Kuthatha ixesha elingakanani ukuba umzi-mveliso wekomityi yamanzi uphelise imveliso?

Inqaku lanamhlanje libhalwe ngokucamngca.Lo mxholo awunakuba nomdla kakhulu kubahlobo abaninzi, kodwa kuya kuba nexabiso elithile kubasebenzi kwishishini lendebe yamanzi, ngakumbi abaqeqeshi kwiintengiso ze-e-commerce zanamhlanje zeekomityi zamanzi.

Ngokuthelekisa iifektri ezininzi, kubandakanywa uthelekiso lweemeko zokusebenza kweefektri zethu, sifumanise ukuba ukupheliswa ngokupheleleyo kwemveliso enye okanye ngaphezulu kuchaphazeleka ikakhulu yimarike.Njengeemfuno zemihla ngemihla, iikomityi zamanzi ngokwazo zizinto zabathengi ezihamba ngokukhawuleza.Iimpahla zabathengi ezihamba ngokukhawuleza zinempawu eziqhelekileyo: ukhuphiswano lweemarike eziphezulu kunye neemveliso ezininzi ezifanayo.Kule meko, uhlaziyo lwemveliso luya kukhawuleza kwaye umndilili wobomi bentengiso yemveliso uya kuba mfutshane ngokuhambelanayo., iimveliso ezininzi ziye zahlala kwimarike malunga nonyaka, kodwa zanyamalala ngokukhawuleza kwiimarike ngenxa yokuthengisa kakubi.Ngokwezibalo ezingaphelelanga, ukusuka ekupheleni kuka-2022, kuya kubakho iinkampani ezingaphezulu kwe-9,000 ezibandakanyeka kwimveliso kunye nentengiso yeemveliso ezinxulumene nekomityi kunye neembiza eTshayina.Oku akubandakanyi ezo nkampani zibandakanyeka kurhwebo kunye ne-e-commerce.Kodwa iimveliso zekomityi kunye neembiza azikho Inkampani kuphela ethengisa iimveliso.Phakathi kweenkampani ezingaphezu kwe-9,000, iinkampani zoshishino kunye nezorhwebo zithatha ngaphezu kwe-60%.Ezinye zibandakanya iifektri ezinoxanduva lokulungisa nokuvelisa kuphela kunye neenkampani ezisebenza ngokuthengisa iikomityi neembiza.

Kuyo yonke imarike enkulu, kunokuthiwa uhlaziyo kunye nokuphindaphindwa kweemveliso zekomityi yamanzi kutshintsha yonke imihla.Nangona iikomityi zamanzi zingasuswa yonke imihla kwaye azisangeni emarikeni, ukuphindaphindwa kokupheliswa kusephezulu kakhulu.Nangona kunjalo, kumashishini, ngakumbi lawo adibanisa ishishini kunye norhwebo, ukupheliswa kwemveliso ikakhulu kuxhomekeke kwisicwangciso semarike yenkampani kunye nesibindi senkampani sokwazisa iimveliso ezintsha.

Xa kuziwa kwisicwangciso semarike yenkampani, ndiyakholelwa ukuba abahlobo abaninzi banokuyiqonda, kodwa xa kuziwa kwisibindi sokwazisa izinto ezintsha, abahlobo abaninzi basenokungayiqondi ngokupheleleyo.Oku kufuna ikomityi yamanzi ukuba yenziwe ukusuka ekuqaleni, kwaye mangaphi amaxesha ekufuneka igudiswe ukusuka ekukhawulweni kwayo ukuya kusungulwa.Kwaye uhlawule iindleko eziphezulu zophuhliso ngaphambi nasemva.Iinkampani ezininzi ziya kuyithatha njengento eqhelekileyo emva kokuphuhlisa imveliso, zicinga ukuba logama nje zilawula ngononophelo kwaye zandisa upapasho, ubomi bemarike bemveliso evavanyiweyo kumzi-mveliso bunokungenamkhawulo.Enyanisweni, oku akunjalo.Xa ulindelo lwemarike yemveliso luqhubeka luhla, ngoko imveliso elandelayo iya kuthi Ixabiso aliyi kuncipha ngokulinganayo njengoko ixesha lihamba, kodwa liya kunyuka ngenxa yemibandela efana nokukhusela ukubunjwa, ukugcina izixhobo, kunye nokungabikho ngokwaneleyo kobugcisa bokuvelisa.Nangona kunjalo, nokuba abaninzi abaqhubi bezoshishino bayayiqonda le meko, basenokungabi naso isibindi sokuyiphelisa ngokupheleleyo imveliso, ngakumbi njengefektri yomhlobo esiyibhale ngaphambili kwinqaku eyaphelisa ngokupheleleyo iimveliso zayo zangaphambili kwaye yazihlaziya ukuze zilungele imarike.Imveliso.

Kwiminyaka yakutshanje, ukuthengiswa kwe-e-commerce kuye kwakhula ngakumbi, kwaye ukuqokelelwa kwedatha kuye kwaba lula kwaye kuchanekile.Emva kweenyanga ezili-18 zovavanyo lweemveliso zekomityi neembiza, ngaphezulu kwe-80% yeemveliso ezintsha ziya kupheliswa ngokwemvelo.Ndiyibonile kwimarike okanye kumaqonga e-e-commerce, kodwa intengiso ngokwenene imfiliba kakhulu.

Ngoko ke kuthatha ixesha elingakanani ukuba umzi-mveliso wekomityi yamanzi uphelise imveliso?Kumashishini anesicwangciso senzululwazi kunye nekhonkco epheleleyo yokuthengisa, umjikelezo wokupheliswa kwemveliso uya kuba phakathi kwe-2-4 iminyaka.Nangona kunjalo, kula mashishini anesikhokelo sokuthengisa esingacacanga kunye neendlela zokuthengisa ezingaphelelanga, umjikelo wokuphelisa imveliso uya kuba yiminyaka eyi-2-4.Umjikelo wokuphelisa ikakhulu uxhomekeke kwisimo sengqondo kunye neengcamango zomqhubi.